Are you wondering how to curate content for your business?
There are a few steps to take to make this happen.
Find the right content
Give your own personal thoughts on the content
Give the author or source credit
Invite others to share your curated content
Let’s look into this a little further…
Curating content is basically collecting and finding high quality, valuable content online and sharing it as a reliable resource for your readers. Many of us do this daily when we share content on Twitter, FB and other social media sites. Perhaps on a niche topic you might share a variety of types of content from others that are respected in their field. It could be sharing newsletters, video clips, statistics, polls, articles, images or whatever material you have found and put together on the subject. It’s about adding value from information that you have gathered together. but not written yourself.
Creating content is when you share your own thoughts, new ideas, experiences and expertise about a subject. Something that you put together or come up with as your own content. From what I understand curation is not a standalone but it can help your blogs and articles look pretty decent and has the potential to help get you more traffic. Obviously, fresh original content is still very important. After all your readers and followers are interested in hearing your thoughts and perspective!
As an example, if you are a user of Pinterest like I am, you are already curating content. As you create boards on specific topics or themes you are curating content. You can collect images from different sources on the web and ‘pin’ them to your boards.
Perhaps you have a favorite author, news anchor or blogger that you look forward to reading their content or hearing their material regularly. That’s basically what you should strive for in becoming a good curator of content, find articles and media to share on things of interest to your specific audience and remember to add your own fresh thoughts and relevant ideas.
When you find relevant content that relates to your site and offers something of value to your readers, this can be very beneficial to you as well as your audience. I mean you know your audience best and want to offer them the best information that carries the most impact for them. Just remember to give credit where credit is due. Often you can do this through a footnote or short write up if appropriate.
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